How Steve
Furnari got
started:
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Discouraged by the
empty promises made by the firms I was
working for, by July 2002 I had lost two
associate jobs in six months. It was then
that I decided to never put my career in the
hands of anyone else and began practicing as
a solo corporate and securities lawyer. The
way I figured, only as an independent
lawyer could I build the practice that I
wanted to build, work with the clients I
wanted to work with, and decide when, where
and how I wanted to work.
My dream was to build a
law firm that was known as “the place” for
entrepreneurs and high growth businesses to
go for legal representation that solved
their unique problems. In short, people just
like me!
After starting my
practice, for two years I spent most of my
time doing two things: spinning my wheels
trying to figure out what was going to bring
clients through the door…and FAST; and
trying to tame my utter panic that I was
going to go broke before it happened. I
was a mess!
Waking up at 3AM in a
cold sweat is how my wife remembers me
from that time. You see, I financed the
start-up of my practice the usual way - with
five low interest credit cards. I would wake
up panic-stricken about my rapidly growing
balances, and then spend hours hovering over
my laptop in the wee hours of the morning
obsessing about where the next piece of
business would come from to make my minimum
payments.
I hired coaches and
consultants, and took seminars and courses
to learn about marketing, practice
development and financial management for law
firms. This education cost me Tens of
Thousands of Dollars, but put me on the path
to success.
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